01
Brand & contact
Who we're working with, and how to reach you.
02
Program basics
What creators get, and how many we're sourcing.
Number of creator contacts you want sourced.
03
Type of creator
Describe the creator who's the right fit for this campaign — the more specific, the sharper the list. A good-fit and bad-fit example goes a long way.
Real examples help us match the look and feel you're going for.
04
Target audience
Who the creator's audience should be — this drives who we search for.
05
Content behavior & niche
What should already be showing up in a creator's feed, not just true about them personally.
06
What we're not looking for
Explicit disqualifiers help us filter faster.
07
Brand safety
Helps us screen creators and brief them so nothing comes back that puts your brand at risk.
08
Content ask
What you intend to use the content for.
09
Anything else
Reference material, past campaigns, or context that doesn't fit above.
Our team reviews every brief and follows up on any missing details before sourcing begins.
✓ Got it — we'll be in touch shortly to fill in any gaps.