Creator marketing that actually converts
Practical guides on finding, vetting, and pricing UGC creators and influencers, from the team that hand-matches brands with creators every day.
They get lumped together and priced worlds apart. Here is what actually separates UGC from influencer marketing, what each does best, and how to decide where your next dollar should go.
The average brand earns about $5.78 for every $1 spent, but the number only helps if you can measure it. Here are the 2026 benchmarks and a simple framework for tracking real ROI.
Six proven channels for sourcing UGC creators, what separates a good fit from a costly mismatch, and how to get to a vetted shortlist in days, not weeks.
Up to a quarter of followers can be fake. A practical framework for reading engagement, catching bought audiences, and vetting a creator before you pay.
Real 2026 rates by tier and platform, how usage rights and whitelisting change the number, and a simple way to budget for content that actually converts.
How to go from zero to a vetted, campaign-ready creator shortlist in 48 hours by pairing discovery tools with real human vetting.
How lean marketing teams run a serious creator program without adding headcount: what to stop doing by hand, what to automate, and what to hand off.